Meet KHOEO KHOLLECTIVE’s, Anisa Sojka – a name you will want to know (if you don’t already). The budding jewellery designer creates statement gold jewellery and hair accessories – think chunky chains and oversized bows. The Moroccan/Czech beauty with the glossy long locks and unwavered savviness, was born in West Africa, carries a bachelor’s degree in business and economics and a master's in marketing. Sojka brings a refreshing perspective to the world of accessories.

How did you get into the world of fashion?

I initially started blogging 8 years ago when I moved to London to do my Masters (in Strategic Fashion Marketing at London College of Fashion). After graduating, I worked on the digital team at Matthew Williamson for 2 years, my focus was on e-commerce and their online blog. My Instagram following was consistently growing since moving to London and content creation was always such a passion of mine, so I decided to leave my office job to pursue it full time. Content creation has been my full-time gig for 4 years now and I am so glad I took that leap of faith.

What is one goal you are determined to achieve in your lifetime?
Along with accessories for hair, I have a huge interest in hair itself. I would love to venture into haircare products one day. 

What makes you laugh no matter what?
Funny TikTok videos of dogs. I find them hilarious! 

What has been your proudest moment since you launched?
I think seeing my pieces in publications I read myself – Harper’s Bazaar, Grazia, Cosmopolitan, GQ, OK!. It’s always a real ‘pinch me’ moment. 

What does creativity mean to you?
Creativity means using your entire box of crayons. Let your mind wonder, if you can imagine it, you can create it. 

Best advice for your 19 year old self?
Hard work pays off. Don’t give up when it gets tough, anything worth having takes time. 

What is your most treasured fashion possession?
My Chanel jumbo caviar flap bag. I’ve had it for over 10 years now, which technically makes it vintage. It’s a timeless piece that I hope to one day hand down to my daughter. 

Trend you would like to see disappear forever?
Low-rise jeans. I really hope they don’t come back! 

What does success look like to you?
I think anything you are proud to share with the world is your own successful accomplishment. Whether small or big, if you feel like you’ve achieved a goal, it’s a success. 

What three goals do you wish to achieve with your brand?

The ultimate goal is to just continue creating and sharing my love of accessories. If I’m able to do that, I’ve reached what I’ve always dreamed of achieving. 


Visit Anisa's Brand Pagehere.